Though incredibly simple and straight forward, Candy Crush is one of the most addictive games ever to be invented. The best Candy Crush Blog estimates the app to be worth billions, even after the Wall Street debut experienced by the company behind it.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
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